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Archive for January, 2010

Audi Targets young urban car buyers for the A1 Minicar

January 30th, 2010

Audi A1 Concept

Americans may just soon get a chance to get themselves behind the wheels of small premium cars like the Audi A1 minicar which is scheduled to be unveiled at the Geneva Motor Show.

The Audi A1 have been previewed before in several auto shows the past years and we can say that the A1 is very similar to the MINI Cooper looking at the premium, small segment.

The A1 is expected to have a range of powertrains from 1.2 to 1.6L and may come as a convertible and a 3-door or 5-door hatchback.

The small premium car market has been doing very well in Europe. In the United States, premium and small might not really blend well. The North American market has a tendency to equate size with value and buying smaller vehicles is not how the consumers do business. Audi thinks this way of thinking can be change and they believe that their small cars have a market to supply in the U.S.

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