Nissan Leaf’s TV commercial with polar bear grabs an Emmy nomination [with video]
Perhaps some of you didn’t know that there are Emmy Awards for the year’s best commercials. Yes there is, and we are itching to see if Nissan Leaf’s Polar Bear TVC will bring home the bacon. But competition sure is tough this year what with Super Bowl’s “Born Of Fire” TVC, and American Express’ Conan O’Brien TVC. Let’s keep our fingers crossed then.
Nissan Leaf is the first mass-produced battery-electric car. Since the car is obviously emission free, it’s good for the environment. So maybe that’s where the polar bear, which is obviously threatened by the whole global warming issue, sets in. It has also been reported that Nissan Leaf is a cinch to drive, making you feel warm, comfortable, and maybe a little bit fuzzy. Thus, the polar bear again.
In the Nissan Leaf TVC, we see a massive polar bear making its way from the melting Arctic to the suburbs where a Nissan Leaf owner is preparing to drive off to work. The polar bear reaches to the man and gives him a big, warm, and fuzzy hug.
Like all controversial TVC, Nissan Leaf’s Polar Bear ad received conflicting reviews from experts on the field. The other side praise it, the other side bantered it vehemently.
Anyway, the 2013 Nissan Leaf will be launched in showrooms in selected areas later this year including Smyrna, Tennessee. With a new voice, that of Robert Downey, Jr. and a new tag line—Innovation for all—let’s hope that the Polar Bear along with other help the carmaker reach its target sales this year.
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