Last Monday, a Ford rumor has circulated on the Internet about the delayed launch of one of its models. According to the widespread rumor, the much awaited launch of the 2012 Focus Electric on will be delayed in 17 initial markets in the US. The company has an initial 19 markets for the new model. Based on the rumors, Ford would also be offering limited units of the 2012 Focus Electric in New York and California sometime towards the end of this year.
To answer the rumors that were spreading all over the Internet, the marketing manager for Ford’s electric cars, David Finnegan, issued an email that was first published in their website.
According to Finnegan’s email, the company would focus on the California and New York markets during the first phase of their production. The Ford dealers in these areas would be the first ones to schedule the retail orders. Likewise, they will be the first two markets to receive the Focus Electric car. In the spring of 2012, the rest of the markets will follow through including Durham.
The American company already made an official statement answering to the rumors by stating that there would be no delays with the launch of the 2012 Focus Electric. The official Ford statement said that the California and New York markets getting the first taste of the new cars is part of their plan.
Moreover, the statement said that the initial delivery schedule for the 2012 Focus Electric towards the end of this year would push through.
Ford
electric car news, Electric Cars, Ford Focus Electric, Ford news, green car news
Perhaps some of you didn’t know that there are Emmy Awards for the year’s best commercials. Yes there is, and we are itching to see if Nissan Leaf’s Polar Bear TVC will bring home the bacon. But competition sure is tough this year what with Super Bowl’s “Born Of Fire” TVC, and American Express’ Conan O’Brien TVC. Let’s keep our fingers crossed then.
Nissan Leaf is the first mass-produced battery-electric car. Since the car is obviously emission free, it’s good for the environment. So maybe that’s where the polar bear, which is obviously threatened by the whole global warming issue, sets in. It has also been reported that Nissan Leaf is a cinch to drive, making you feel warm, comfortable, and maybe a little bit fuzzy. Thus, the polar bear again.
In the Nissan Leaf TVC, we see a massive polar bear making its way from the melting Arctic to the suburbs where a Nissan Leaf owner is preparing to drive off to work. The polar bear reaches to the man and gives him a big, warm, and fuzzy hug.
Like all controversial TVC, Nissan Leaf’s Polar Bear ad received conflicting reviews from experts on the field. The other side praise it, the other side bantered it vehemently.
Anyway, the 2013 Nissan Leaf will be launched in showrooms in selected areas later this year including Smyrna, Tennessee. With a new voice, that of Robert Downey, Jr. and a new tag line—Innovation for all—let’s hope that the Polar Bear along with other help the carmaker reach its target sales this year.
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The Cygnet, a retrimmed and rebadged Toyota iQ of Aston Martin, will have a vital role as the car manufacturer tries to meet the stricter regulations on emissions.
The EU has come up with the standards for the allowable carbon dioxide average of vehicle fleets of carmakers. The Aston Martin Cygnet will allow the company to survive in their key European markets without having to alter the engineering of their range of sports cars nor do they have to go for a V8 instead of their V12s.
The Cygnet powered by a 1.3L 96 bhp engine will cut the CO2 emissions average of Aston Martin into half with an average of around 115g/km.
The European Union’s rule will take effect by 2012 and will have different stages spread into four years. Come 2012, 65% of a carmaker’s fleet must meet the set standards while moving forward to 100% by 2015.
Small-volume manufacturers like Bentley and Aston Martin which only has between 1,000 units to 10,000 units rolling out of their factories every year can go for two options. They can compute the CO2 emission average with the production of the bigger group which they belong to or like Aston Martin, which is not part of a bigger group, can stand alone.
EU will allow Aston to have a lower target than the set 130 g/km. The car manufacturer needs to negotiate with the EU. With the current aim of selling around 1500 Cygnets every year, Aston Martin might actually meet the goals but if the car industry rebounds increasing the number of sales to around 3,000 units, this will push them to do something about their other models.
Aston Martin, Emissions
Aston Martin, CO2 Emissions, Cygnet
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